Business Boosters
Looking to increase your bottom line? For dynamic Words that motivate customers to take ACTION … Click here
Then watch as I unveil some of marketing's most effective trade secrets in these articles ... FREE!
You'll find advice, tips and insight to help you grow your business ... and boost your response.
Remember to check back on occasion, as I'll continue to add to this storehouse of cutting-edge marketing wisdom.
Copywriting
3 Ways YOU Can Escape Corporate America's $3 Billion Crisis
Odds are extremely high that this crisis is costing you money – a lot of it – TODAY. In fact, it is estimated that a whopping one-third of all employees in the nation’s blue-chip companies (including top-level executives) do it poorly.
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Don't bite the wax tadpole! Media Releases That Catch
Bad communication corrupts good marketing. Just ask Coca-Cola, Rolls Royce, Sunbeam and Hunt-Wesson, among others ... whose embarrassing examples are the crux of this cautionary tale.
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Online Marketing
Five Critical Web Site Mistakes
More than 90 percent of all Web sites are
"inefficient, useless, and a waste of money and time," insists a top Internet marketing guru. Does your Web site fall into that category?
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How to Get Your E-mails Opened
Spammers already damage the efforts of legitimate e-mail marketers. No need to further complicate the problem by sending a permissible message with a weak subject line. Here are six keys to help you create a potent subject line, increasing the chances of your e-mails being read.
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Public Relations
Build It With PR and They Will Come
What do Starbucks, Amazon.com, PlayStation, Harry Potter, Botox, Red Bull and Microsoft have in common? These near-household names achieved marketing success through the application of public relations – not advertising.
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an Editor's Eye
During my six years as a newspaper editor, I was personally responsible for ruthlessly dispatching reams of releases to the garbage without compunction. Why?
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Questions to Ask Before Starting a Marketing Campaign These FIVE Fatal ILLNESSES Will KILL Your Marketing Efforts
A marketing campaign can be a big waste of money, time and effort. Make sure you and your business are starting off on the right foot.
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AAARGH! Gasp! Wheeze! Do you hear that? It’s the sound of your marketing campaign dying – in spite of the time, effort and money you spent. How could that be?
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Budget tight? Don't lose your head
Whenever financial pressures start flooding the boat, this department is frequently the first plug to be pulled. And it’s a big mistake. BIG. As in Titanic.
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Thou SHALT Be PUNISHED for Committing This Marketing SIN
Recently I was with some friends lamenting the closing of yet another area business. Let me clarify that – they were lamenting. I was rejoicing. You see, I had been a customer there – and vowed never to be one again.
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The 'Inside' Secret of Marketing
Here’s a secret: Marketing has two sides – outside and inside. And it’s “internal” marketing that persuades customers to buy from you – and keeps them coming back.
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This Marketing Secret Brings Customers to You
Most marketing has at its root a fatal mistake. Look through any newspaper or magazine – I can just about guarantee that no less than 75 percent of the ads you see fall into this category.
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There's a signpost up ahead ...
You’re entering another dimension ... the middle ground between marketing and sales, between inventory and profit. Submitted for your approval: three businesses with little in common. But they – and you – are about to learn why most customers will patronize one over another. First a warning ...
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