For dynamic Words  that motivate customers to take ACTION  … Click here

Get unstuck from the “same old, same old”

Perhaps you’re dissatisfied with the copy from your present sources. You believe you should be getting more of a return on your marketing investment. You want an “outsider” to take look and offer a fresh perspective.

Maybe you don’t presently have an ad agency ... and you don't generate enough volume of work (or have the budget) to warrant hiring one either. That’s where I can help. I’m available on a per-project basis – even for smaller assignments and single-shot jobs that agencies sometimes brush off. (Obviously, I’ll be happy to tackle any big projects, too.)


An army of one ... at your command

Overworked? Understaffed? The cavalry has arrived. You’ll find ACTION Words is the perfect antidote to a hiring freeze. Use me only when you need me ... no hassles with office space, salary, sick days, benefits or vacation time. No trying to find me “keep-busy work” during a slump, either.


Give yourself a break 

Most people rank writing up there with having root canal on their list of favorite things to do. No wonder. It's often a tedious, precise, time-consuming process – even for a pro. Let me tackle the tough stuff for you ... so you can spend your time on other tasks.


Add a seasoned pro to your team

You’ll be happy to know that, should we agree to work together, you're getting a consummate professional to “pinch hit” for your team. I’m an award-winning copywriter, PR specialist and former ad agency Director at KSR (Kelley Swofford Roy, Inc.), a full-service marketing firm that has been ranked by Business Journal and The Miami Herald as one of the top 15 firms in the highly competitive South Florida region (and a subject of a Herald article on agencies that remain independent yet successful).

I’ve also had experience in health care, too, where I cut my teeth in the Public Relations & Marketing Department of a major area hospital. Finally, I've been an Editor at a daily newspaper serving several counties in Southwest Florida ... winning state and national awards at the helm of the Business section. And I’m a popular published newspaper and online columnist ... dispensing practical, strategic advice on marketing to boost the fortunes of businesses in my community and across cyberspace.

For dynamic Words  that motivate customers to take ACTION  … Click here

A Swiss Army knife of copywriting

You’ll appreciate my versatility. I’ve written a wide variety of collateral for dozens of organizations ... large and small ...  in many different industries ... including health care, travel & tourism, banking, auto sales, entertainment, real estate, retail, business-to-business and more. I ask intelligent questions – a lot of them – so I can get “inside the heads” of your audience. One thing I've learned: Human nature is the same, regardless of the field you serve. My goal is to find out what makes your customers tick ... what it is they’re looking for ... and then convince them that your business is the only logical choice to serve their needs.


It's business ... but I take it personally

Writing is not just my occupation – it’s my preoccupation, my mission and my passion ... which is why I've been doing it since 1989. I am NOT a member of one of those “if I can do it, you can do it – even if you're not a writer” schools that view this discipline as merely a business opportunity. That may work for some ... but good copywriting is hard work – a lot of it. As with any field, excellence is almost impossible to achieve unless you love it.


Satisfaction is guaranteed

With each assignment I submit, you can be sure you’re getting my best effort ... every time. In fact, I guarantee your satisfaction ... and offer the first three rounds of revisions (if even needed) at no charge. I only ask that you give me specific guidelines ... and that revisions not be based on a change in the nature or scope of the assignment (such as focus or target audience) ... and be assigned within 30 days from when you receive your copy. Fair enough?


Contact  ACTION  Words  TODAY

When the economy is down ... competition is fierce ... customers aren’t buying ... it's no time for your marketing to look like everyone else’s - and then wonder why you're not getting better results. Bland, static copy is the kiss of death to any ad, brochure, sales letter or Web site. So kiss stale, ordinary, predictable copy goodbye ... and say hello to powerful, dynamic, results-driven copy now.