Bob Massey's
Action Words ONLINE
Knockout web copy & content that gives your site a winning edge
in the fight to get attention, capture & nurture leads, and increase sales
This website is being overhauled -- but read on anyway ...
Your website should exist
for only one purpose: Results
Thanks to you, I went from a "nobody" website to having one of the TOP retail sites of safes in the USA.
I also have two websites now. The one you revised and consulted me on is the one where I really get questions from potential clients -- approximately four inquiries on that site to every one inquiry at the other. The customer interaction is excellent.
This gets us DOUBLE the sales of the other website -- even though both sites have approximately the same Google rankings, same products and exact same prices!
Thus, Bob, you are my HERO!
Zack Gilmore
ValueSafes.com
Bob’s work for our design and engineering firm has been outstanding, not only in terms of writing, but also in the design and shaping of content for our website, as well as marketing programs and other promotional materials. He is one of the best people I know at producing deadline-driven work of the highest quality, and I would not hesitate to utilize his expertise for projects of any size or complexity.
Dan Mearns
WilsonMiller.com
In preparing our campaign to attract businesses, Bob did his homework, combing through statistical data, websites and industry publications. He compiled a list of pointed, relevant questions that sent our research specialist digging for answers. What emerged from all the hard work is a campaign we believe really speaks to the heart of what site selectors are looking for.
Betty Williams
FloridaEDO.com
(formerly PureEconomics.com)
Whatever you write turns to gold!
Georgio and Samantha Azzarelli
TheLavenderTangerine.com
Bob’s copy is always first-rate, on time and well-received by the medical and health care community. He worked closely with physicians and formulated copy that was both informative and entertaining ... and the entire staff appreciated his unwavering quest for excellence. He is a pleasure to work with, and I am sure any client would benefit from his extraordinary talents.
Sherry A. Mearns Bob Massey's Action Words ONLINE
AllProHomeHealth.net
For online service businesses, I almost always recommend the site's "spokesperson" (preferably the owner) include a photo ... so visitors can put a "face" to the company. Well, here's mine ... ready to give your website a fighting chance to increase leads and sales ...
919 Andrews Avenue NW
Port Charlotte, Florida 33948
(941) 585-1746
It's possible. And I can help.
My name is Bob Massey, and I'm a professional web copywriter, specializing in creating powerful copy and content for the online "presence" of businesses like yours.
I want to thank you for visiting ... and also apologize for being in the process of revamping this website to make it more effective. But I'm doing so because I believe a website's one purpose is to get results -- whether that's by generating more (and better) leads or by converting more visitors into customers.
Do you believe that too? Then let me ask you a question: Are you currently satisfied with your site's performance? Or is it gathering more dust than
customers ... so that you'd like to give it a swift kick in the what-for.
Listen up ... and I'll let you in on a secret.
A Website's Secret Weapon
This secret is proven fact now: Slam-bang copy is the most important element of any site -- and frequently the most neglected.
As one successful online entrepreneur notes: "When you sell or communicate on the Internet, 99% of the time it is done by the written word." (Think about it. Do visitors say, "Golly gee, I think I'll buy from this site just 'cause it looks so pretty" ... or do they buy because you provide them with relevant information in a highly persuasive manner? Uh-huh. Thought so.)
That's why my goal is to produce crisp, compelling copy to lure visitors to your site ... keep 'em there ... and persuade them to take action.
So how do you start?
If you already know what you're looking for, contact me (via email to Bob@ActionWordsOnline.com ... or call (941) 585-1746) to discuss the specific type(s) of writing you want. Perhaps it's a revision of your home page. Or maybe you need collateral content ... such as online video scripts, reports, white papers, ghostwritten articles, email marketing (such as autoresponder series), ebooks, blog posts, etc.
But what if you're not sure what you need? Then I suggest you let me analyze and critique your website for you. This alone can increase your leads/sales ... because most websites leave a ton of money on the table. Let me explain why.
Is Your Site Losing Potential Customers?
Each element of a successful website needs to work in harmony with the other. Not because it's "artsy" ... but because a coordinated effort is the most effective way to persuade visitors to respond -- to take the action you want them to.
And that's where most websites fail. So if I (or any other web copywriter) create the most wallet-wrenching copy in the world -- but it gets "lost" on a poorly designed page -- you will lose sales.
That's why one of the best things you can do for your site is to let me comb through it from the first page to the last ... so that my knockout copy will have the greatest effect on your visitors. Here are just 9 of the elements I'll examine:
● Objectives. Do you know what the overall goal of your site is ... what you ultimately want your visitor to do? What about the goal of each page? Do the various elements of your site drive them toward those goals?
● First impression. As Will Rogers said, "You never get a second chance to make a first impression." And with a website, you have to do it in 7 seconds -- max. What is the probable first impression a visitor has when landing on your site? Does each page -- not just Home -- allow your visitors to quickly acclimate themselves to where they are ... and what they should do next?
● Layout. Clutter is the enemy of clarity. Pages should be similar to the front of a good newspaper ... neat and clean and orderly so your visitors can scan everything quickly. Do your pages fit the bill ... or are there too many elements or choices so that visitors are scared off?
● Typeface. Do your fonts, their sizes and colors make the copy easier to read -- or more difficult?
● Copy. Does your site have an attention-grabbing headline that immediately addresses a visitor's need or problem, or promises a benefit for reading on? Is your copy engaging ... enticing your visitors from one paragraph to the next until they feel compelled to respond to the page's call to action?
● Language. Turns out the English teachers we had in school were right about one thing: Grammar and spelling do count -- in ways that can affect your wallet. Recent research by a successful online entrepreneur uncovered that even a single spelling error can cut online sales in half. Why? Because it casts doubt on your site's credibility -- a critical element in gaining the trust of your potential customer. Does your site pass muster in this area? Or are there misspellings, grammatical mistakes, usage errors, or continuity issues (such as sentences that don't end) that shout "Amateur!" or "Beware!" to a potential customer?
● Navigation. Are your nav buttons simply and sensibly marked? Does your site guide your visitors smoothly and logically to where you want them to go ... from that critical first impression all the way to a final response?
● Links. If you link to other pages or sites, are any of them outdated or dead? Does it make sense to the visitor to include certain links?
● Response. Is there a clear call to action on each page ... persuading visitors to take the next step in the lead-generating or sales process?
Whew! Seems like a lot, doesn't it? Well ... it is. But there are even more items I'll review ... before I submit a full report on my findings, with suggestions on how to make your site more effective.
Of course, all this is assuming you already have a site. But what if you don't have a website yet? No sweat. I can give you direction in building a new site ... as well as provide the high-impact copy you need.
At this point, I'd normally invite you to poke around this website for more information on how I can help you get maximum results from your own. Unfortunately, with my site under construction, I can't do that. However ...
Get help ... fast
If you want to find out more right away, or -- gulp! -- need help now ... don't panic. You don't have to wait until my site is up and running at full steam again.
Simply contact me via email to Bob@ActionWordsOnline.com ... or call (941) 585-1746. I can answer your questions ... help you determine your needs ... and let you know when I might be available to schedule your project. (Keep in mind you may have to wait a few weeks for me to get started, but -- trust me -- it's worth it.)
So ... let's talk about how to make your website break a sweat ... get it into fighting shape ... so that it attracts leads and sales like a champ. Are you ready to take your best shot?
